Open brown box with a basketball court diagram inside, containing a white booklet labeled 'HERIAGE SWITZERLAND'.
A multi-story building at night illuminated by exterior lights, with trees in the foreground and a blue evening sky.
Person walking through a modern wellness clinic entrance with a wooden partition wall and minimalist decor.
Close-up of a Cartier wristwatch with a blue face, Roman numerals, and a black leather strap, displayed on a cushioned surface.
Neon outline logo with symmetrical, mirrored design on black background.
A historic building decorated with Christmas lights, featuring signs for Harrods and Christian Dior, illuminated at night with festive holiday decorations and a ship graphic.
Display cases with watches inside a jewelry store, with an abstract patterned wall behind them.
storefront of Costantini luxury watch shop with large windows and a sign on the wall.
A black off-road vehicle parked on a grassy field with a dog standing on the grass in the background.
A brochure open to a page showing a reception desk made of black marble with gold accents and a reception area with a green wall, white ceiling with pendant lights, and the word 'ARTE' on the wall. The right side of the brochure has details about Art
Modern salon with white furniture, chairs, and sinks, illuminated by soft lighting and minimal decor.
Front view of a stately mansion with a stone facade, multiple arched windows with blue shutters, and a wooden front door. The pathway to the entrance is lined with neatly trimmed trees and potted plants, with lush green lawns and trees around.
Modern wellness clinic reception area with front desk, display shelves, and minimal decor.
Black and white illustration of a wristwatch with a round face and a metal band, displayed on a black background.
Elegant hotel lobby with wooden wall panels, large artwork of tree branches, and a well-lit display of liquor bottles. Comfortable sofas and chairs surround a central coffee table with decorative items and a log side table. Soft lighting and modern d
Close-up of a black background with white stitched outlines forming the word 'YES'.
A stylish, modern salon or beauty studio interior with wooden accents, pink chairs, large mirrors, and decorative shelves with artwork and beauty products.
Close-up of a wrist wearing a Patek Philippe wristwatch with a silver face and a black leather strap, in black and white.
Elegant hotel lobby with high ceilings, large columns, and natural light. Modern furniture includes a white curved sofa, wooden chairs, and a glass-topped coffee table. Decor features a large potted plant, vases, and minimalistic design elements.
Modern living room with a pink velvet sofa, a marble coffee table, and a high-back armchair near large windows with city views.
Multiple copies of a book titled 'Egg' by Billy Moore, featuring a white cover with a large stylized brown egg graphic and the publisher name 'Embassy Gardens' at the bottom.

LUXURY BRAND DESIGN

We elevate established and emerging brands through strategy, design, and storytelling that build trust and distinction.

OUR WORK ACROSS SECTORS

Two Rolex watches, one inside a round blue box and one outside, on a beige textured surface. The watch inside the box has a silver dial with black subdials and is in a brown watch cushion. The watch outside features a white dial with black subdials and a black bezel. Various tools and a container lid are also visible.

FASHION AND JEWELLERY

Modern interior living room with large floor-to-ceiling windows, two green armchairs, a marble coffee table, a wooden panel wall with a colorful abstract painting, and a wooden floor with a patterned rug.

REAL ESTATE & HOSPITALITY

A large classic hotel building with brick facade, white columns, and multiple windows. Flags are hanging outside the entrance, and there are green plants and flowers along the sidewalk.

LIFESTYLE & CULTURE

Modern hotel lobby seating area with beige armchairs and ottoman, wooden wall panels, white curtain divider, and indirect lighting.

HEALTH & WELLNESS

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OUR APPROACH

We combine strategy, design, and content to elevate brands with clarity and confidence.

OUR SERVICES

Brand Strategy & Positioning
Identity Design
Creative Direction
Digital & Print Design
Campaigns & Brand Collateral

Cozy and elegant home office with built-in bookshelves, a window seat, a central desk, armchairs, and a fireplace.

ABOUT DEFINE LONDON

Define London is a design and brand studio specialising in the creation of refined, intelligent identities for the luxury and lifestyle sectors. Based in London, we work globally with brands seeking clarity, distinction, and growth.Working across fashion, wellness, property, and culture, we partner with both emerging and established brands from around the world to refine their presence and elevate how they communicate. Our work spans multiple aspects of brand creation and expression, including strategy, identity, digital design, campaigns, print, and content.

Let’s define what your brand can become.