Creating strategic identities for ambitious brands across luxury, property, hospitality and lifestyle.

ABOUT DEFINE

Define is a London based brand design agency creating world class identities for luxury, lifestyle, hospitality and real estate brands. Founded by award winning designers with experience across some of the world’s most recognised brands, Define brings together brand strategy, visual identity, creative direction, digital design and brand applications to build brands with clarity, distinction and lasting relevance.

Our founders have worked with Harrods, Pepsi, Google, Spotify, Saatchi Gallery, Royal Opera House, Engel & Völkers and Joseph, bringing global experience to every engagement. Today, we work with ambitious founders and established businesses across real estate, hospitality, fashion, fine jewellery and wellness, creating brands designed to compete at the highest level.

Every project is led directly by the founders, combining the calibre of a global agency with the focus, care and creative attention of an independent practice.

Luxury begins with understanding, not assumption. Every project starts by uncovering the vision, ambition, and commercial goals that drive a brand forward.

A modern hotel lounge with black and gray sofas, a central wood coffee table with drinks and stationery, tall lamps, a wooden wall with a large black and white artwork of tree branches, and a display of liquor bottles behind a partition.
Black and white sketch of a luxury wristwatch with a metal band and round face, showing the time as approximately 12:21.
Open book displaying pages with text and diagrams on a black background.

We translate that understanding into design that resonates, strengthening perception and positioning brands with clarity and confidence.

Open architectural brochure showing modern bathroom interior and design details on black background.

Refined
Strategic
Intelligent
Timeless
Performance led

Define London is a luxury brand design agency based in London. The studio creates brand strategies and visual identities for property developers, hospitality groups, and luxury lifestyle brands. Our approach combines strategic clarity with design precision, delivering enduring brand systems that perform across every touchpoint, from digital platforms to physical spaces.

At the heart of Define London lies a commitment to balance, between creativity and strategy, beauty and function, storytelling and performance. We believe luxury is not just seen but experienced, through clarity, coherence, and consistency across every detail. Our focus is always on impact: strengthening brand perception, building loyalty, and enhancing value over time. Every detail is crafted with purpose, creating design that feels timeless yet drives results in the present.

Define London works with clients across the United Kingdom, Europe, and the Middle East. The studio is based at Wogan House, 99 Portland Street, London W1W 7NY. To discuss a project, contact Define London or email olivia@definelondon.uk.

Have a question, visit our FAQ.s page.

The result is meaningful elevation, creating brands that command greater trust, visibility, and value in the markets they serve.

Open fashion catalog showing a plaid suit jacket with four buttons and a close-up of its fabric.
Close-up of a woman's face with tousled hair, partially obscuring her features, in black and white.
Two dress forms in a sewing studio, used for fitting garments, with racks of clothing in the background.

  • Idea Development
    Market Analysis
    Brand Planning
    Competitor / Audiences
    Brand Positioning
    Key Messages

    Explore our brand strategy services

  • Brand Identity 
    Logo Design
    Brandmark & Iconography
    Colour Palette
    Typography
    Brand Guidelines
    Packaging

    Explore our identity design services

  • Social Media
    Content Strategy
    Creative Direction
    Photography
    Content Planning
    Digital Marketing

  • UX + UI
    Website Design
    App Design & Development
    Video Editing
    Digital Content 
    Ongoing Support
    Training

  • Business Cards
    Stationary
    Brochures & Flyers 
    Pitch Decks
    Packaging
    Event Design
    Signage

OUR SERVICES

Let’s define what your brand can become.