The Elixir Clinic

Health & Wellness, International

A refined strategy redefining a Dubai-born wellness brand for success in Harrods, London and across the global luxury wellness market.

As part of its expansion, The Elixir Clinic set out to launch within Harrods Wellness Clinic, bringing its Dubai-born expertise to a discerning London audience. Define London developed a refined content and social strategy to reposition the brand for the British and international luxury wellness market. Through brand discovery workshops, we defined a clear voice and communication plan that aligned with London’s wellness landscape and global expectations of luxury.

Empty hotel reception area with a desk, black chairs, display shelves, and a sign reading 'The Wellness Clinic' on the wall.
An open booklet displaying pages about brand competition, key messages, and identity, with images of buildings, sketches, and logos on a dark background.
Medical examination room with a white therapy table, a gray chair, a small white desk with a monitor, and wood-paneled walls with vertical lighting.
An open brochure showing a collage of photos of women and medical supplies on the left page, and a purpose diagram with three overlapping circles labeled Build, Engage, and Promote on the right page.
Modern interior space with a reception desk, large window displaying various blocks, and decorative items on the counter.
Collage of presentation slides for The Elixir Clinic, including images of the clinic interior, exterior, staff, branding, and wellness services, set against a dark background.
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Modern waiting area with beige armchairs, a cushioned ottoman, wooden wall panels, and sheer curtains.
Open magazine with images and text about wellness and travel destinations on black background.
Person walking past the entrance to The Wellness Clinic, which has a modern design with a wooden slat partition and a textured wall with the clinic's logo.
Collage of slides from a presentation about a wellness clinic, showcasing interior images, service offerings, and branding visuals.
A nurse checks a patient's blood pressure in a hospital room with wooden wall paneling.
Luxury hotel room with large windows overlooking the ocean, modern furniture, a sofa with cushions, a lounge chair with cushions, a round coffee table with drinks, and curtains on the sides.