Dubai Gossip

Events & Entertainment, Doha, Dubai & Muscat

A vibrant, design-led identity bringing clarity and elevation to a dynamic entertainment brand shaping the MENA scene.

Gossip People is an exclusive lifestyle and entertainment collective connecting audiences across Doha, Dubai, and Muscat through curated experiences and social content. Define London was commissioned to refresh the brand’s identity, creating a bold and unified visual system that balances individuality with cohesion. The new direction features a refined naming structure, bespoke wordmark, and adaptable colour palette, symbolising inclusivity and dialogue while retaining a sense of sophistication. The result is a modern, confident identity built to strengthen recognition and support the brand’s continued growth across the region.

A stage with a digital display reading DXB GOSSIP, surrounded by dark lighting and red hues, at an event or club.
The text 'DXB GOSSIP' in bold red letters on a black background with pink grid lines.
Black and white background with a diagonal division. The left side is black with a white quotation mark, and the right side is white with a black quotation mark.
Four vertical color blocks from left to right: red, black, white, pink. Each block contains an identical stylized white and red keyboard icon with a black and white background, respectively, on the first two blocks, and a pink and red background, res
A DJ is performing at a nighttime outdoor event with electronic music equipment. The setup includes speakers, lights, and a banner with text that reads 'SERIOUSLY FUN.' and 'DXBGOSSIP.' The DJ is wearing sunglasses and a black sports jersey with the
Three vertical color blocks labeled 'DOHGOSSIP' in pink, 'DXBGOSSIP' in black, and 'MCTGOSSIP' in red, with the labels in bold red and pink text.
Text that says 'SERIOUSLY FUN.' in bold red and black font on a black background.
A large crowd of people dancing and enjoying a party with colorful lighting, indoors with draped ceiling and visible outdoor city lights
Repeated text 'SERIOUSLY/FUN.' in bold red and italic black font on a black background.
Black background with the text 'WORK SANS MILLER' in red and pink font.
A person playing an electric violin on stage with red lighting and audience members taking photos.
Black background with red text. The left side features the word 'DXBGOSSIP' in large uppercase letters. The right side includes smaller red text with the words 'DXBGOSSIP,' 'SERIOUS ABOUT FUN,' event date '22.10.24,' website 'DUBAI GOSSIP.COM,' and s
A concert or nightclub scene with purple and red laser lights, a crowd of people taking photos, and a large screen displaying 'DXB GOSSIP' in bold letters.
Crowd at a nightclub with a large illuminated sign that reads "DXB GOSSIP" in the background, red lighting, and a tall pink-colored tree on the right side.