TFS Properties

Real Estate, Los Angeles

A modern and strategic identity redefining the visual language of luxury real estate in Los Angeles.

TFS Properties is a premier Los Angeles real estate firm specialising in strategic investments and tailored solutions. Seeking to evolve its brand and reflect a more contemporary vision, Define London created a refined identity that breaks from the conventions of traditional realtor design. The new aesthetic balances professionalism with modernity, reinforcing TFS Properties’ expertise, clarity, and forward-thinking approach within an increasingly competitive market.

Balcony of an apartment building with outdoor furniture, greenery, and a sun umbrella, during sunset.
Centered text 'TFS' on a plain white background with placeholder for logo at the top.
A collage of nine images in a mood board style, including a man reading a book indoors, open magazine with architectural content, a large white mansion with gardens, a black notebook titled '10 Whitehall Place', a couple enjoying a sunset on a yacht,
A minimalist webpage layout with three sections titled 'Properties,' 'Tours,' and 'Residences' under the main heading 'SUB-BRANDS,' displayed with black text on a white background.
Side-by-side images of a large white house with black shutters and a cozy modern living room with a mustard yellow sofa and large window.
A stack of black and beige business cards, with the front card displaying 'TFS Properties' on a black background, against a dark background.
A color palette featuring four sections: main colors in shades of white, black, beige, gray, and dark gray, labeled as 'Main' with a large swatch of gray, black, and beige, and accents in shades of beige, gray, and dark gray, labeled as 'Accents' wit
Open magazines displaying images of modern apartment buildings, a black and white portrait of a woman, and a living room interior with a couch and plants.
Display of the alphabet in uppercase and lowercase letters with the word 'TYPOGRAPHY' at the top and 'PRIMARY / ORPHEUS PRO' at the bottom, on a dark background.
Image of an alphabet chart showing uppercase and lowercase letters in a serif font, with the word 'TYPOGRAPHY' at the top and small text 'PRIMARY / ORPHEUS PRO' at the bottom.
An image showing multiple lines of alphabetic characters and numbers in different sans-serif fonts on a black background, with the word 'TYPOGRAPHY' at the top and a caption at the bottom that reads 'Secondary / Public Sans Various Weights'.
A digital presentation slide page with a photo of a multi-story modern building on the left and text about Forbes Global Properties on the right, with a black background.
A bedroom with large windows showcasing a view of trees and the ocean, a pink armchair with a white cloth on it, a bed with a newspaper, croissants, and a tray with drinks, and partially drawn curtains.
Design of a minimalist webpage titled 'Exclusive Properties' with placeholder text, a 'Share Listing' button, and labels for typography and body details.
Side-by-side images of real estate listings. The left shows a white house with black shutters and a gated front yard, at dusk. The right is a dark, minimalistic graphic with the address 10 Park Avenue, New York.
Three smartphones displaying different backgrounds with the text 'TFS PROPERTIES' on each screen. The first phone shows a textured dark surface, the second shows a seaside view with sky and water, and the third shows a person holding a book in a room