Arte Dental

Luxury Healthcare · Dental Clinic Branding · United Kingdom

A refined brand identity redefining modern luxury in dental care.

Arte Dental is a high end private dental clinic based in Birmingham, recognised for its clinical excellence, precision led treatments, and elevated approach to patient care. Define London was commissioned to lead the brand identity strategy and creative direction for Arte Dental, establishing a clear and confident visual system from inception.

The objective was to define a refined identity that reflected the calibre of the practice while remaining understated, timeless, and credible within a high trust, high expectation environment.

Black background with white text reading 'ARTE DENTAL' in the center.
Modern dental office waiting area with three green chairs and two matching stools, separated by pale green curtains, with contemporary oval chandeliers hanging from the ceiling.
Modern dental office with dental chair, swivel stool, and medical equipment near large window with a view of greenery.
White line art logo with symmetrical decorative pattern inside a square on a black background.
Collage of images including a dental clinic logo, framed dental certifications, a dental diagram, a patient consultation with braces, a modern waiting room, a dental surgery, an ultrasonic scaler, and a man sitting on a couch using his phone.
Modern interior space with a marble reception desk, gold accents, green walls, and gold pendant lights.
Text on a black background reading: 'Where dentistry meets art and precision creates beauty.'
Modern reception area with green wall, white curtains, black marble counter, gold lamp, and ornate hanging lights.

As a newly established clinic, Arte Dental required a brand identity that could immediately communicate credibility, trust, and quality within a sensitive and highly considered category. The challenge was to define a visual language that felt assured and premium from the outset, without relying on familiar or exaggerated cues often associated with dental or clinical branding.

The identity needed to support early recognition and confidence, while remaining flexible and enduring as the clinic grows.

Arte Dental brand identity by Define London - open green folder containing a photo of their modern interior reception area with black marble counter, gold accents, and 'ARTE' sign, alongside a white sheet with contact info for ARTE Dental.
Arte Dental brand identity by Define London - Digital blueprint of the letter R with geometric lines and construction points on a black background.
Arte Dental brand identity by Define London - Hand holding a grey textured box with the text 'ARTE DENTAL' and a logo on the lid against a black background.
Arte Dental brand identity by Define London - A digital line art logo with symmetrical decorative design in a square shape, featuring intricate curves and lines on a black background.
Arte Dental brand identity by Define London - Colour palette, Typography and visual system
Arte Dental brand identity by Define London - A style guide for the Azo Sans font, with examples of different font weights including Light, Regular, Medium, and Bold on a black background.

The identity was developed to balance clarity, authority, and restraint. The colour palette was selected to support a calm and composed aesthetic, avoiding the sterility commonly associated with clinical environments while maintaining a strong sense of professionalism and trust.

Typography and layout were chosen for their precision and legibility, forming a visual system that communicates expertise without unnecessary embellishment. Every element was considered in service of coherence, longevity, and confidence.

Arte Dental brand identity by Define London - Illuminated Logo spelling out the word 'ARTE' in black letters against a dark background.
Arte Dental brand identity by Define London - Empty dental chair with brown cushion in a dental clinic room.
Arte Dental brand identity by Define London - Brand Mark

The final brand identity establishes Arte Dental as a premium private dental clinic with a visual language that reflects both clinical excellence and quiet confidence. Designed as a foundational system from inception, the identity provides clarity, consistency, and long term flexibility as the brand develops across communications and touch points.