Costantini Watches

Luxury Assets · Private and Discretionary Markets ·
Rome, Italy

A complete brand transformation redefining timeless luxury for one of Rome’s most distinguished watch houses.

Costantini Watches is a private luxury watch business based in Rome, working with collectors and clients to source, advise on, and trade exceptional timepieces from the world’s leading watchmakers. Define London was commissioned to lead the brand identity strategy and creative direction for Costantini Watches, establishing a clear and credible visual system from inception.

The objective was to define an identity that communicated trust, discretion, and authority, aligned with the expectations of a highly informed and discerning audience.

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Costantini Watches required a brand identity that could immediately signal legitimacy and trust in an environment where reputation underpins every transaction. The challenge was to define a visual language that supported advisory led relationships, where confidence is built through clarity, judgement, and restraint rather than promotion.

The identity needed to feel assured and established from the outset, while remaining adaptable as the business evolves.

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The identity was developed to operate within private and discretionary markets, where trust, judgement, and reputation underpin every decision. Rather than positioning Costantini through overt branding or promotional cues, the focus was on clarity, restraint, and authority, allowing the value of the watches and the relationships behind them to remain central.

The resulting brand identity establishes Costantini Watches as a trusted and credible presence within the secondary luxury watch market. Designed as a foundational system from the outset, it provides long term coherence across communications while remaining flexible enough to evolve as the business develops, reinforcing trust in high value, relationship led exchanges.

Black book titled 'Costantini' with the subtitle 'The Art of Collecting' and a black rectangular box next to it with the text 'The Art of Collecting'.
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Costantini Watches Brand Identity by Define London - Web design, displaying a watch retail website named Costantini, showing images of various luxury watches, including a close-up of a hand holding a gold and blue watch.
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A man with dark hair and a beard leaning over a table with an open book, in a modern room with textured dark wallpaper, a small table with a book and a box, and abstract light fixture on the wall.
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Costantini Watches Brand Identity by Define London - Logo Close-up of a beige textured background with the word 'COSTANTINI' in black capital letters in the center.
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Costantini Watches Brand Identity by Define London - Typography, Colour palette, Image showing five horizontal color swatches labeled with their names and color codes: Costantini Cacao, Soft Mist, Cashmere, Brown, and Cacao.
Costantini Watches Brand Identity by Define London - Real Estate A beige, rounded armchair next to a small round side table with a magazine on top, set in a modern decor with illuminated display cases in the background.
Costantini Watches Brand Identity by Define London - Watches & Jewellery Two Rolex watches, one in a box and one outside, with a jeweler's loupe, and a small precision screwdriver on a textured beige surface.
Costantini Watches Brand Identity by Define London - Watches & Jewellery Display case with three luxury watches on gold stands
Costantini Watches Brand Identity by Define London - Watches & Jewellery A boxed Rolex Cosmograph Yacht-Master collection watch placed on a round white textured surface, with sunlight casting shadows.
Costantini Watches Brand Identity by Define London - Watches & Jewellery Display of luxury watches in a glass case, with some watches in boxes and others on watch stands, in a jewelry store.
Costantini Watches Brand Identity by Define London - Watches & Jewellery, Interior of a jewelry store with display cases, decorative wall art, and a sign reading 'COSTANTINI' showcasing watches.
Costantini Watches Brand Identity by Define London - Watches & Jewellery, Three luxury watches displayed on gold stands in a glass case.
Costantini Watches Brand Identity by Define London - Watches & Jewellery, Ornate ceiling medallion with intricate floral and scroll designs, featuring a central sunflower motif surrounded by detailed flower arrangements.
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