Gossip People
ENTERTAINMENT,
MENA Region
Gossip People is a dynamic entertainment and nightlife brand with a strong presence across the MENA region through Doha Gossip, Dubai Gossip, and Muscat Gossip.
Built on a culture of inclusivity and community, it connects audiences through curated experiences, events, and social content.
As the brand expanded regionally, it needed a refreshed identity that reinforced its core values while ensuring consistency across multiple cities. The goal was to modernise the visual language and streamline brand recognition.
We crafted a sleek brand, including a bespoke logo, colour palette, and typography, ensuring a cohesive and sophisticated visual language that resonated with its discerning clientele.
We developed a new naming structure, abbreviating each city's name using its airport code for clarity and cohesion. A custom wordmark was designed with tighter letter spacing and subtle overlaps, creating a bold, unified look.
The outdated "lips" icon was replaced with modern italic brackets, symbolising inclusivity and conversation. A striking, adaptable colour palette was introduced, allowing each city to retain its individuality while maintaining brand cohesion. The tagline evolved from "Serious About Fun" to "Seriously Fun", refining the brand’s messaging for deeper emotional impact.
DELIVERABLES