The Wellness Clinic
HEALTH & WELLNESS,
International
The clinic, originally established in the Middle East, is a luxury health and wellness brand offering world-class treatments and services.
As part of its expansion, the brand sought to successfully launch in Harrods, London, bringing its expertise to a new, discerning audience.
Define London partnered with The Wellness Clinic to develop an effective content strategy that would reposition the brand for the British market. The aim was to refine its messaging, align with London’s luxury wellness landscape, and create a strategic foundation for long-term success.
Through a series of brand discovery workshops, we crafted a tailored content strategy and social media plan to engage the UK audience. Our work ensured a seamless transition into the British market, strengthening the brand’s positioning and appeal.
The refined strategy led to a successful launch at Harrods, establishing The Wellness Clinic as a trusted luxury wellness provider in London.
Following its success, the brand expanded into several 5-star hotels across the city and has since grown into an international leader in the wellness sector, with multiple clinics across London, UAE, France, and Switzerland.
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